Starbucks Latte Art Championship took place on 18th March, 2019 at at J W Marriott Hotel Sahar Mumbai. Being organized and hosted by Starbucks Western Region, Starbucks Latte Art Championship displays their partner’s passion for coffee and their wonderful Latte Art Skills.
Consul General of Ethiopia in Mumbai, His Excellency, Demeke Atnafu Ambulo graced panel as one of the Judge. At the celebration of the coffee event, CG Demeke Atnafu Ambulo made presentation titled “Ethiopia as Origin and Home of Coffee”. More than 70 associates from 50 outlets of TATA-Starbucks Coffee Shops, from Mumbai and Pune participated in the classic event.
It may be noted that making a perfect coffee in Ethiopian home is an art of perfection. Keeping that in mind, CG also arranged to showcase Ethiopian traditional coffee making ceremony for all participants. During the event Starbucks partners experienced Ethiopia’s unique and elaborate traditional coffee ceremony and appreciated it.
CG Demeke Atnafu informed the gathering that “Coffee draws its name from a place in Ethiopia called‘Kaffa’, which is situated in a province in southwestern Ethiopia. He stated that as on today 70 countries in the world cultivate coffee. Ethiopia is the 5th largest producer”.
Referring Ethiopia as home of coffee, he passionately expressed and shared the story of Ethiopian shepherd, Khalid, who discovered coffee in the 9th Century. He underscored that coffee reached Yemen by 15th Century via the Red sea. It was Yemen who first developed coffee as commercial crop, hence it was given the name Coffee Arabica. Coffee consumption spread in Middle East, Persia, Turkey and Africa by 16th Century. In the later-half of the 19th century, many Latin American countries started to use coffee.
It may be noted that Ethiopia is a birth place of coffee. It grows in different regions and marketed under their regional names such as Yirgacheffe, Harer, Sidamo, Guji, Limu, Tepi, Jimma, Lekemt, etc. All of them displaying the wine and fruit toned flavor and taste.
Demeke Atnafu Ambulo, Consul General of Ethiopia in Mumbai, said “Globally Ethiopia is known as originator of classic Coffee. I am delighted to inform you that India’s leading Coffee chain Tata Starbucks has shown keen interest in the Ethiopian coffee. It is an important event for us as it has given us an opportunity to showcase perfect coffee making. In future too, we would be happy to be a part of any such event that promotes old coffee drinking culture to new generation.”
About Tata Starbucks: Tata Starbucks Private Limited, is a 50:50 joint venture company, owned by Tata Global Beverages and Starbucks Corporation that owns and operates Starbucks Starbucks outlets in India. The outlets are branded Starbucks “A Tata Alliance”. As of October 2018, Starbucks operates 126 outlets in 10 cities of India. These outlets consists of 46 in Mumbai, 17 in New Delhi, 7 in Gurgaon, 3 in Noida, 11 in Pune, 19 in Bangalore, 8 in Chennai, 7 in Hyderabad, 4 in Kolkata and 1 in Chandigarh respectively.